You’re absolutely right!
You don’t NEED a website to run a service-based business. It sure is helpful to have one though!
☆ Facebook Pixel. By having a Facebook Pixel on your website, you can track your visitors and use this information to retarget them with ads.
☆ With a website, you can have a blog. With a blog, you can leverage Pinterest to lead more traffic to your website!
☆ Unlike Facebook, Instagram, and other social media platforms… You have complete control over how you present yourself without restrictions on a website. Also, if you with social media, there is always the risk of your account being suspended/closed.
☆ A website is an effective way to establish your brand. Let your creativity take over and express yourself how you want. Your website is 100% YOU. Anyone can make a social media profile, but it is your professional website that will make you STAND OUT.
☆ Your customers expect you to have a website.
☆ A website gives your business credibility.
☆ A website completes your online marketing strategy. Direct people to your social media and vice-versa. Use your website to collect leads and collect email addresses.
What do you think? Do you think a website is essential for a service-based business?